AutoKnerd

EP024 The Kindness-Driven Sales Advantage

Hosted by Andrew Sardone
Ready to boost sales and build lasting customer relationships? This podcast is designed for sales consultants, managers, and dealership owners who want to elevate their sales game. Andrew Sardone, a seasoned sales trainer, reveals how genuine kindness and empathy during the needs assessment stage can turn hesitant shoppers into loyal buyers. Discover how creating a welcoming environment leads to smoother deals, happier customers, and higher profits. Stop rushing deals and start selling with purpose—because when customers feel cared for, they’re motivated to buy.
 
Feel free to reach out. Andrew@Autoknerd.com

EP023 Survey Killer - Wait Time

 
In this episode of AutoKnerd, we delve into a topic that often goes unaddressed in the car buying journey — the downtime between closing the sale and entering the finance office. This seemingly endless wait, ranging from 30 minutes to an hour, can turn an excited car buyer into a frustrated customer. The result? Negative feedback for sales consultants, especially in customer satisfaction surveys. We explore the emotional rollercoaster that customers experience and its impact on their overall impression of the dealership.
 
But it doesn’t have to be this way! We’ll share innovative strategies to transform this idle time into a truly valuable experience. Why not use this opportunity to educate customers about their new vehicle? From tech tips to performance features, let's turn waiting time into learning time, ensuring that customers leave with a positive and informed perspective on their purchase. Tune in for insightful discussions and expert advice on turning potential frustration into satisfaction.
 
Please share to help others
www.AutoKnerd.com
Andrew Sardone
Asardone@autoknerd.com

EP022 - The Great Reset

Hey folks, welcome back to AutoKnerd! Today, we’re diving into the topic of ‘The Great Reset’. You know, it’s been a tough time for the auto industry, and it’s easy to feel overwhelmed and discouraged. But let’s remember that we’re all in this together, and we can bounce back stronger than ever.
 
First things first, let’s talk about the challenges we’re facing. Car sales are tough, and working so hard can leave us feeling drained and unfulfilled. But here’s the thing: we have the most powerful asset we could ever have - our brains. So, let’s use them to our advantage and figure out how to get back on track.
 
In this episode, we’ll explore what’s happening in the auto industry and discuss some strategies for recovery. We’ll talk about the importance of taking care of ourselves, our customers, our dealerships, and our families. And we’ll share some tips and tricks that can help us move more metal and make a positive impact on the industry.
 
So, grab a cup of coffee, sit back, and let’s chat about how we can get our heads back on track and make the auto industry a better place for everyone.
 
Your host, AndrewConsulting and training services available by emailing Andrew@AutoKnerd.com

EP020 Cellphone Hysteria

In this episode of AutoKnerd, we explore the significant impact cell phones have on driving and the measures taken to enhance road safety.
Join me as I delve into:
History of Legislation: A look at the evolution of laws designed to prevent phone usage while driving and promote safer road habits.
Safety Technologies: An overview of the latest technologies that help drivers stay safe behind the wheel by mitigating the risks associated with phone use.
Customer Education: Effective strategies for presenting tech-related features to customers. Learn how to establish a baseline understanding of their personal technologies to tailor your demonstrations and enhance their comprehension.
Whether you're a sales consultant or simply interested in automotive safety, this episode provides valuable insights into the intersection of mobile technology and driving.
Tune in to stay informed and discover how to make driving safer and tech presentations more impactful.YouTube: www.AutoKnerd.comEmail: Andrew@autoknerd.com
#CarSalesTraining #AutoSales #DrivingSafety #CellPhones #Legislation #SafetyTech #CustomerEducation #AutoKnerdPodcast #AutomotiveSales #SalesStrategies #TechFeatures

EP019: Simplifying Car Tech: Matching Customer Understanding with Clear Definitions

Welcome to the latest episode of AutoKnerd! In this episode, we tackle a crucial aspect of the car sales process: effectively communicating complex technologies to customers.
Buying a car can be overwhelming, especially when faced with advanced features and technologies. It's essential to match your explanations to the customer's level of technical understanding to ensure they feel confident and informed. In this episode, I discuss how to:
Understand Your Customer: Techniques for learning about your customer's knowledge level and comfort with technology.
Simplify Complex Concepts: Strategies for breaking down difficult technologies into easy-to-understand definitions that align with the customer's understanding.
Avoiding Technical Overload: How to explain features without overwhelming or scaring away potential buyers.
Building Confidence: Tips for ensuring customers feel comfortable and informed, enhancing their overall buying experience.
By effectively communicating and simplifying car technologies, you can create a more positive experience for your customers, helping them make informed decisions without feeling intimidated.
Don't miss out on these valuable tips and techniques—tune in now!
Podcasts can also be viewed at www.YouTube.com/@autoknerd

EP018 The Art of Follow-Up: Building Long-Term Customer Relationships

Welcome to the latest episode of AutoKnerd! Today, we're diving into a critical yet often challenging part of the sales process: follow-up.
Follow-up isn't just about making another sale or getting referrals—it's about building and nurturing a long-term, trusting relationship with your customers. In this episode, I emphasize the importance of maintaining a positive connection with your customers even after the sale is complete.
Here's what you'll learn:
The Right Approach: How to ensure your customers continue to pick up your calls by applying the right amount of pressure and showing genuine care.
Avoiding Common Pitfalls: Recognizing the fine line between being persistent and being pushy, and how to avoid alienating your customers.
Building Trust: Techniques to establish a long-term trusting relationship that makes customers feel comfortable and valued.
Referrals Done Right: Strategies for gaining referrals organically by making your customers feel appreciated and respected, rather than pressured.
Whether you're a seasoned sales consultant or new to the industry, this episode is packed with actionable insights to help you master the art of follow-up. By focusing on relationship-building, you can ensure your customers are not only satisfied but also eager to refer others to you.
Don't miss out on these valuable tips and strategies—tune in now!
#CarSalesTraining #AutoSales #FollowUp #CustomerRelationships #SalesConsultant #CustomerTrust #AutoKnerdPodcast #AutomotiveSales #SalesStrategies #CarDealership #CustomerLoyalty

EP017 The Power of a Great Automotive Delivery: Ensuring Customer Happiness and Loyalty

Welcome to the 17th episode of AutoKnerd! In this episode, we dive into the often-overlooked but incredibly important step of the automotive sales process: the delivery.
A great delivery is more than just handing over the keys—it's about creating a memorable experience that ensures the customer's happiness and sets the foundation for future loyalty. Join me as I explore why a thorough and thoughtful delivery process is crucial for both the customer and the dealership.
In this episode, you'll learn:
Importance of a Good Delivery: Understand why a smooth and detailed delivery process enhances customer satisfaction and fosters positive relationships.
Steps for a Successful Delivery: Discover the key steps to ensure a comprehensive and engaging delivery experience, from vehicle walkthroughs to personalized service.
Creating a Lasting Impression: Learn techniques to leave a lasting impression that encourages customers to return for future purchases and refer friends and family.
Benefits for the Dealership: Explore how an excellent delivery process can lead to repeat business, positive reviews, and increased customer loyalty.
Whether you're a seasoned sales consultant or new to the automotive industry, this episode is packed with actionable insights to help you elevate your delivery process and enhance customer satisfaction.
Don't miss out on these valuable tips—tune in now!

EP016 The Art of Closing: Salesperson vs. Sales Consultant

Welcome to the 16th episode of AutoKnerd! In this episode, we delve into the crucial final step of the automotive sales process: closing the deal.
I explore the fundamental differences between a salesperson and a sales consultant. While a salesperson might sell you anything for a paycheck, a true sales consultant strives to fulfill your needs and desires, all while aiming for maximum profit.
Join me as I break down the contrasting approaches to closing a car deal:
Salesperson Approach: Understand how traditional salespeople set up negotiations, often compromising their commission or the customer relationship by giving or taking away offers.
Sales Consultant Approach: Learn how a sales consultant counsels customers, listens to their needs and wants, and educates them on vehicle finances to set the stage for a zero-negotiation close, ensuring extreme customer satisfaction.
Discover the strategies and mindset that can transform your closing process, fostering long-term customer relationships and higher profits. Whether you're new to the industry or a seasoned pro, this episode is packed with insights to help you close deals more effectively and ethically.
Don't miss out on these valuable tips and techniques—tune in now!
 
Contact: Andrew@AutoKnerd.com
#CarSalesTraining #AutoSales #ClosingTechniques #SalesConsultant #CustomerSatisfaction #AutoKnerdPodcast #AutomotiveSales #SalesStrategies #CarDealership #SalesSuccess