AutoKnerd

EP28 The Psychology of Customer Trust and How Kindness Plays a Role

Ever walked onto a car lot and suddenly felt like you’re on an episode of Shark Week—but you’re the seal? Yeah, customers feel that too. That’s why trust is everything in sales. And guess what? The secret to building trust isn’t a magic script or the perfect close—it’s kindness.
In this episode, we dive into the psychology of trust and why people buy from those they genuinely like and feel comfortable with. We’re breaking down real-world stats (because numbers don’t lie), sharing stories of sales done the right way, and giving you actionable strategies to build trust, increase sales, and create customers for life.
Here’s what you’ll get in this episode:✅ Why high-pressure tactics are killing your sales (and what to do instead)✅ The science behind trust and how emotions drive buying decisions✅ How a little kindness goes a long way in turning customers into raving fans✅ Real, practical ways to sell without feeling like a pushy salesperson
The best salespeople don’t just close deals—they build relationships. And that starts with trust, empathy, and actually caring about the customer sitting in front of you.
So, if you’re tired of the old-school “sell or die” mentality and want to start winning the right way, hit play now. Your customers (and your commissions) will thank you. 🚀
#SalesSuccess #CustomerTrust #KindnessInSales #AutoKnerdPodcast

EP27: How Genuine Kindness Boosts Closing Rates

🚗 What if the most powerful sales tool wasn’t in your pitch—but in your kindness?
Customers don’t just buy cars—they buy confidence, comfort, and trust. And nothing builds that faster than genuine kindness.
In this episode of AutoKnerd, we’re breaking down:✅ Why customers respond instantly to authentic care✅ Real-life examples of small gestures that create lasting impressions✅ How automotive technology can help personalize the experience and strengthen trust✅ Stories of sales professionals who boosted their closing rates simply by leading with kindness
💡 The best salespeople don’t just sell—they make people feel good about buying. If you’re tired of high-pressure tactics and want to build deeper connections that drive long-term success, this episode is for you.
🎧 Tune in now and discover how kindness can transform your sales game!
#AutoKnerd #SalesSuccess #KindnessClosesDeals #TrustBuildsSales

EP026 The Power of Listening

Listening is one of the most powerful yet overlooked skills in sales. Too often, sales consultants focus on their next pitch instead of truly understanding their customers' needs. But when you take the time to listen—really listen—you build trust, uncover deeper buying motivations, and create a more seamless, enjoyable experience for both you and your customer.
In this episode, we explore:✔️ How active listening transforms customer interactions✔️ The difference between hearing and understanding✔️ Why asking the right questions leads to better sales outcomes✔️ Real-world examples of how listening can turn hesitation into commitment
If you’re in sales—especially the automotive industry—this episode will help you refine your approach and connect with customers on a whole new level.
Listen now and start selling with more care, confidence, and authenticity!
🎧 Follow AutoKnerd for more episodes on mastering sales with kindness and empathy!

EP025 Warning car sales is making a shift!

"The Hybrid Sales Advantage: Meeting the Needs of Modern Buyers"
In this episode of AutoKnerd Andrew Sardone dives into the rising popularity of hybrid vehicles and what it means for automotive sales professionals. As hybrid cars gain traction among consumers, understanding the motivations behind these purchases is more important than ever.
Join Andrew as he breaks down:
Why hybrid vehicles are becoming a must-have in dealership inventories.
The key motivations of hybrid buyers, from fuel savings to sustainability.
How to position hybrids as the perfect solution during the needs assessment stage.
Strategies to overcome common objections, like price concerns and misconceptions about performance.
The importance of empathy, kindness, and genuine connection in guiding customers toward smarter, more meaningful purchases.
Whether you’re a sales consultant, sales manager, or dealership owner, this episode is packed with actionable insights to help you adapt to the changing market, engage with customers on a deeper level, and close more hybrid deals.
Tune in and learn how to lead the charge in this growing segment of the automotive market!

EP024 The Kindness-Driven Sales Advantage

Hosted by Andrew Sardone
Ready to boost sales and build lasting customer relationships? This podcast is designed for sales consultants, managers, and dealership owners who want to elevate their sales game. Andrew Sardone, a seasoned sales trainer, reveals how genuine kindness and empathy during the needs assessment stage can turn hesitant shoppers into loyal buyers. Discover how creating a welcoming environment leads to smoother deals, happier customers, and higher profits. Stop rushing deals and start selling with purpose—because when customers feel cared for, they’re motivated to buy.
 
Feel free to reach out. Andrew@Autoknerd.com

EP023 Survey Killer - Wait Time

 
In this episode of AutoKnerd, we delve into a topic that often goes unaddressed in the car buying journey — the downtime between closing the sale and entering the finance office. This seemingly endless wait, ranging from 30 minutes to an hour, can turn an excited car buyer into a frustrated customer. The result? Negative feedback for sales consultants, especially in customer satisfaction surveys. We explore the emotional rollercoaster that customers experience and its impact on their overall impression of the dealership.
 
But it doesn’t have to be this way! We’ll share innovative strategies to transform this idle time into a truly valuable experience. Why not use this opportunity to educate customers about their new vehicle? From tech tips to performance features, let's turn waiting time into learning time, ensuring that customers leave with a positive and informed perspective on their purchase. Tune in for insightful discussions and expert advice on turning potential frustration into satisfaction.
 
Please share to help others
www.AutoKnerd.com
Andrew Sardone
Asardone@autoknerd.com

EP022 - The Great Reset

Hey folks, welcome back to AutoKnerd! Today, we’re diving into the topic of ‘The Great Reset’. You know, it’s been a tough time for the auto industry, and it’s easy to feel overwhelmed and discouraged. But let’s remember that we’re all in this together, and we can bounce back stronger than ever.
 
First things first, let’s talk about the challenges we’re facing. Car sales are tough, and working so hard can leave us feeling drained and unfulfilled. But here’s the thing: we have the most powerful asset we could ever have - our brains. So, let’s use them to our advantage and figure out how to get back on track.
 
In this episode, we’ll explore what’s happening in the auto industry and discuss some strategies for recovery. We’ll talk about the importance of taking care of ourselves, our customers, our dealerships, and our families. And we’ll share some tips and tricks that can help us move more metal and make a positive impact on the industry.
 
So, grab a cup of coffee, sit back, and let’s chat about how we can get our heads back on track and make the auto industry a better place for everyone.
 
Your host, AndrewConsulting and training services available by emailing Andrew@AutoKnerd.com

EP020 Cellphone Hysteria

In this episode of AutoKnerd, we explore the significant impact cell phones have on driving and the measures taken to enhance road safety.
Join me as I delve into:
History of Legislation: A look at the evolution of laws designed to prevent phone usage while driving and promote safer road habits.
Safety Technologies: An overview of the latest technologies that help drivers stay safe behind the wheel by mitigating the risks associated with phone use.
Customer Education: Effective strategies for presenting tech-related features to customers. Learn how to establish a baseline understanding of their personal technologies to tailor your demonstrations and enhance their comprehension.
Whether you're a sales consultant or simply interested in automotive safety, this episode provides valuable insights into the intersection of mobile technology and driving.
Tune in to stay informed and discover how to make driving safer and tech presentations more impactful.YouTube: www.AutoKnerd.comEmail: Andrew@autoknerd.com
#CarSalesTraining #AutoSales #DrivingSafety #CellPhones #Legislation #SafetyTech #CustomerEducation #AutoKnerdPodcast #AutomotiveSales #SalesStrategies #TechFeatures