AutoKnerd

AutoKnerd: Where the Sales Floor Gets Smarter
Dealerships don’t need more hype, they need more humanity. AutoKnerd is the podcast for automotive pros who believe great sales start with empathy, trust, and genuine curiosity about the customer.
Hosted by veteran trainer Andrew Sardone, we break down the modern Road to the Sale through real-world stories, science-backed strategies, and honest conversations about what works and what doesn’t. Expect smart talk, sharp humor, and the occasional trip through car history or behavioral psychology.
Each Thursday, we explore how kindness and competence can actually move metal, boost CSI, and build careers that last.
Bring your brain. Leave the burnout.
Kindness sells. Let’s prove it.
AutoKnerd: Where the Sales Floor Gets Smarter
Dealerships don’t need more hype, they need more humanity. AutoKnerd is the podcast for automotive pros who believe great sales start with empathy, trust, and genuine curiosity about the customer.
Hosted by veteran trainer Andrew Sardone, we break down the modern Road to the Sale through real-world stories, science-backed strategies, and honest conversations about what works and what doesn’t. Expect smart talk, sharp humor, and the occasional trip through car history or behavioral psychology.
Each Thursday, we explore how kindness and competence can actually move metal, boost CSI, and build careers that last.
Bring your brain. Leave the burnout.
Kindness sells. Let’s prove it.
Episodes
Episodes



Thursday Mar 06, 2025
EP30: EVs Are Dead – Rise of the EREVs
Thursday Mar 06, 2025
Thursday Mar 06, 2025
🚨 EVs are in trouble… but what if there was a better way? 🚨
For years, we’ve been told that battery electric vehicles (BEVs) are the future, but let’s be real—range anxiety, charging infrastructure headaches, and high costs have left many buyers pumping the brakes on full EV adoption.
Enter the Extended Range Electric Vehicle (EREV)—the game-changer that combines the efficiency of electric driving with the reliability of a gas backup. No range anxiety. No long charging waits. Just seamless electrified driving.
In this episode, we’re taking a deep dive into:⚡ The hidden history of EREVs and why they’re making a comeback🚗 Why EREVs could outsell EVs in the next decade💰 How this tech creates new opportunities for sales consultants and dealerships💡 The biggest misconceptions about EREVs—and how to overcome them
If you think EVs are the only way forward, you might want to buckle up—because the rise of EREVs is just getting started.Contact: Andrew@AutoKnerd.com



Thursday Feb 27, 2025
EP29: Caring Over Commission
Thursday Feb 27, 2025
Thursday Feb 27, 2025
What if I told you that the fastest way to bigger commissions... is to stop chasing commissions? Sounds crazy, right? But here’s the kicker—it actually works.
In this episode, we’re pulling back the curtain on why leading with kindness, empathy, and real human connectionisn’t just good karma—it’s good business. I’ve got stats to prove it, stories to back it up, and a simple shift you can make today that will change the way customers see you forever.
Think you know what it takes to win in sales? Think again.
Hit play and find out why the best salespeople aren’t the ones pushing the hardest… they’re the ones who care the most. 🎙🔥Contact:Andrew@AutoKnerd.com



Tuesday Feb 25, 2025
INT001 Profitable AI in the dealership with David Hirschfeld
Tuesday Feb 25, 2025
Tuesday Feb 25, 2025
In this episode, I sit down with David Hirschfeld from Tekyz.inc to explore how AI is transforming the sales process. We discuss how AI can enhance CRM systems, streamline daily tasks, and give sales professionals a competitive edge. Whether you're in sales management or on the front lines, this conversation will show you how to leverage AI for efficiency and better customer relationships. Don't miss it!
mash subscribe!
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David’s Bio
David Hirschfeld is a 35-year software development veteran with a unique perspective on startups, technological innovation and business growth. A former physics student from UCLA, David's career spans leadership roles at tech giants like Computer Associates, Texas Instruments, Intel, and Motorola, before launching his first startup—which grew to 800 customers across 22 countries and was successfully sold in 2000.
Since founding Tekyz Inc. in 2007, David has emerged as a strategic advisor specializing in AI-driven workflow transformation for scaleups and in the design & development of startups. Having collaborated with over 70 startups, he developed the Launch 1st Method—a systematic approach that minimizes risks and accelerates software company success with reduced reliance on investor funding.
David's expertise bridges cutting-edge AI technologies, workflow optimization, and startup ecosystem dynamics. When not transforming business strategies, he enjoys woodworking, golfing, and drawing leadership insights from his experience raising four successful sons.



Wednesday Feb 19, 2025
EP28 The Psychology of Customer Trust and How Kindness Plays a Role
Wednesday Feb 19, 2025
Wednesday Feb 19, 2025
Ever walked onto a car lot and suddenly felt like you’re on an episode of Shark Week—but you’re the seal? Yeah, customers feel that too. That’s why trust is everything in sales. And guess what? The secret to building trust isn’t a magic script or the perfect close—it’s kindness.
In this episode, we dive into the psychology of trust and why people buy from those they genuinely like and feel comfortable with. We’re breaking down real-world stats (because numbers don’t lie), sharing stories of sales done the right way, and giving you actionable strategies to build trust, increase sales, and create customers for life.
Here’s what you’ll get in this episode:✅ Why high-pressure tactics are killing your sales (and what to do instead)✅ The science behind trust and how emotions drive buying decisions✅ How a little kindness goes a long way in turning customers into raving fans✅ Real, practical ways to sell without feeling like a pushy salesperson
The best salespeople don’t just close deals—they build relationships. And that starts with trust, empathy, and actually caring about the customer sitting in front of you.
So, if you’re tired of the old-school “sell or die” mentality and want to start winning the right way, hit play now. Your customers (and your commissions) will thank you. 🚀
#SalesSuccess #CustomerTrust #KindnessInSales #AutoKnerdPodcast



Thursday Feb 13, 2025
EP27: How Genuine Kindness Boosts Closing Rates
Thursday Feb 13, 2025
Thursday Feb 13, 2025
🚗 What if the most powerful sales tool wasn’t in your pitch—but in your kindness?
Customers don’t just buy cars—they buy confidence, comfort, and trust. And nothing builds that faster than genuine kindness.
In this episode of AutoKnerd, we’re breaking down:✅ Why customers respond instantly to authentic care✅ Real-life examples of small gestures that create lasting impressions✅ How automotive technology can help personalize the experience and strengthen trust✅ Stories of sales professionals who boosted their closing rates simply by leading with kindness
💡 The best salespeople don’t just sell—they make people feel good about buying. If you’re tired of high-pressure tactics and want to build deeper connections that drive long-term success, this episode is for you.
🎧 Tune in now and discover how kindness can transform your sales game!
#AutoKnerd #SalesSuccess #KindnessClosesDeals #TrustBuildsSales



Thursday Feb 06, 2025
EP026 The Power of Listening
Thursday Feb 06, 2025
Thursday Feb 06, 2025
Listening is one of the most powerful yet overlooked skills in sales. Too often, sales consultants focus on their next pitch instead of truly understanding their customers' needs. But when you take the time to listen—really listen—you build trust, uncover deeper buying motivations, and create a more seamless, enjoyable experience for both you and your customer.
In this episode, we explore:✔️ How active listening transforms customer interactions✔️ The difference between hearing and understanding✔️ Why asking the right questions leads to better sales outcomes✔️ Real-world examples of how listening can turn hesitation into commitment
If you’re in sales—especially the automotive industry—this episode will help you refine your approach and connect with customers on a whole new level.
Listen now and start selling with more care, confidence, and authenticity!
🎧 Follow AutoKnerd for more episodes on mastering sales with kindness and empathy!



Friday Jan 24, 2025
EP025 Warning car sales is making a shift!
Friday Jan 24, 2025
Friday Jan 24, 2025
"The Hybrid Sales Advantage: Meeting the Needs of Modern Buyers"
In this episode of AutoKnerd Andrew Sardone dives into the rising popularity of hybrid vehicles and what it means for automotive sales professionals. As hybrid cars gain traction among consumers, understanding the motivations behind these purchases is more important than ever.
Join Andrew as he breaks down:
Why hybrid vehicles are becoming a must-have in dealership inventories.
The key motivations of hybrid buyers, from fuel savings to sustainability.
How to position hybrids as the perfect solution during the needs assessment stage.
Strategies to overcome common objections, like price concerns and misconceptions about performance.
The importance of empathy, kindness, and genuine connection in guiding customers toward smarter, more meaningful purchases.
Whether you’re a sales consultant, sales manager, or dealership owner, this episode is packed with actionable insights to help you adapt to the changing market, engage with customers on a deeper level, and close more hybrid deals.
Tune in and learn how to lead the charge in this growing segment of the automotive market!



Thursday Jan 16, 2025
EP024 The Kindness-Driven Sales Advantage
Thursday Jan 16, 2025
Thursday Jan 16, 2025
Hosted by Andrew Sardone
Ready to boost sales and build lasting customer relationships? This podcast is designed for sales consultants, managers, and dealership owners who want to elevate their sales game. Andrew Sardone, a seasoned sales trainer, reveals how genuine kindness and empathy during the needs assessment stage can turn hesitant shoppers into loyal buyers. Discover how creating a welcoming environment leads to smoother deals, happier customers, and higher profits. Stop rushing deals and start selling with purpose—because when customers feel cared for, they’re motivated to buy.
Feel free to reach out. Andrew@Autoknerd.com

Get to know your host
Meet Andrew Sardone, the driving force behind AutoKnerd, a podcast dedicated to exploring the ins and outs of the automotive industry. With nearly two decades of experience in the automotive field, Andrew brings a wealth of knowledge and expertise to the table.
As a seasoned National/Regional Sales Trainer and Subject Matter Expert, Andrew has a proven track record of success in sales, customer satisfaction, and training. Specializing in topics such as ADAS, customer experience, automotive history, and electric vehicles, Andrew is passionate about sharing insights and facilitating engaging discussions that empower listeners to navigate the ever-evolving automotive landscape.
With a knack for live instruction and a talent for adapting learning to meet the needs of diverse audiences, Andrew is committed to providing valuable content that resonates with listeners of AutoKnerd.
Whether delivering in-person or virtual training sessions, Andrew excels in creating dynamic learning environments and leveraging innovative teaching methods to drive meaningful results.
Driven by a dedication to professional development, Andrew's career goal is to continue shaping the next generation of successful sales consultants through impactful training and mentorship.
Join Andrew Sardone on AutoKnerd as he explores the latest trends and insights in the automotive industry with knowledgeable and passionate guests
If you are looking to level up your teams automotive retail game please reach out autoknerd@gmail.com








