AutoKnerd

AutoKnerd: Where the Sales Floor Gets Smarter
Dealerships don’t need more hype, they need more humanity. AutoKnerd is the podcast for automotive pros who believe great sales start with empathy, trust, and genuine curiosity about the customer.
Hosted by veteran trainer Andrew Sardone, we break down the modern Road to the Sale through real-world stories, science-backed strategies, and honest conversations about what works and what doesn’t. Expect smart talk, sharp humor, and the occasional trip through car history or behavioral psychology.
Each Thursday, we explore how kindness and competence can actually move metal, boost CSI, and build careers that last.
Bring your brain. Leave the burnout.
Kindness sells. Let’s prove it.
AutoKnerd: Where the Sales Floor Gets Smarter
Dealerships don’t need more hype, they need more humanity. AutoKnerd is the podcast for automotive pros who believe great sales start with empathy, trust, and genuine curiosity about the customer.
Hosted by veteran trainer Andrew Sardone, we break down the modern Road to the Sale through real-world stories, science-backed strategies, and honest conversations about what works and what doesn’t. Expect smart talk, sharp humor, and the occasional trip through car history or behavioral psychology.
Each Thursday, we explore how kindness and competence can actually move metal, boost CSI, and build careers that last.
Bring your brain. Leave the burnout.
Kindness sells. Let’s prove it.
Episodes
Episodes



Jul 11, 2024
EP020 Cellphone Hysteria
Jul 11, 2024
Jul 11, 2024
27 min
In this episode of AutoKnerd, we explore the significant impact cell phones have on driving and the measures taken to enhance road safety.
Join me as I delve into:
History of Legislation: A look at the evolution of laws designed to prevent phone usage while driving and promote safer road habits.
Safety Technologies: An overview of the latest technologies that help drivers stay safe behind the wheel by mitigating the risks associated with phone use.
Customer Education: Effective strategies for presenting tech-related features to customers. Learn how to establish a baseline understanding of their personal technologies to tailor your demonstrations and enhance their comprehension.
Whether you're a sales consultant or simply interested in automotive safety, this episode provides valuable insights into the intersection of mobile technology and driving.
Tune in to stay informed and discover how to make driving safer and tech presentations more impactful.YouTube: www.AutoKnerd.comEmail: Andrew@autoknerd.com
#CarSalesTraining #AutoSales #DrivingSafety #CellPhones #Legislation #SafetyTech #CustomerEducation #AutoKnerdPodcast #AutomotiveSales #SalesStrategies #TechFeatures
Jul 11, 2024
27 min



Jul 4, 2024
Jul 4, 2024
23 min
Welcome to the latest episode of AutoKnerd! In this episode, we tackle a crucial aspect of the car sales process: effectively communicating complex technologies to customers.
Buying a car can be overwhelming, especially when faced with advanced features and technologies. It's essential to match your explanations to the customer's level of technical understanding to ensure they feel confident and informed. In this episode, I discuss how to:
Understand Your Customer: Techniques for learning about your customer's knowledge level and comfort with technology.
Simplify Complex Concepts: Strategies for breaking down difficult technologies into easy-to-understand definitions that align with the customer's understanding.
Avoiding Technical Overload: How to explain features without overwhelming or scaring away potential buyers.
Building Confidence: Tips for ensuring customers feel comfortable and informed, enhancing their overall buying experience.
By effectively communicating and simplifying car technologies, you can create a more positive experience for your customers, helping them make informed decisions without feeling intimidated.
Don't miss out on these valuable tips and techniques—tune in now!
Podcasts can also be viewed at www.YouTube.com/@autoknerd
Jul 4, 2024
23 min



Jun 27, 2024
Jun 27, 2024
24 min
Welcome to the latest episode of AutoKnerd! Today, we're diving into a critical yet often challenging part of the sales process: follow-up.
Follow-up isn't just about making another sale or getting referrals—it's about building and nurturing a long-term, trusting relationship with your customers. In this episode, I emphasize the importance of maintaining a positive connection with your customers even after the sale is complete.
Here's what you'll learn:
The Right Approach: How to ensure your customers continue to pick up your calls by applying the right amount of pressure and showing genuine care.
Avoiding Common Pitfalls: Recognizing the fine line between being persistent and being pushy, and how to avoid alienating your customers.
Building Trust: Techniques to establish a long-term trusting relationship that makes customers feel comfortable and valued.
Referrals Done Right: Strategies for gaining referrals organically by making your customers feel appreciated and respected, rather than pressured.
Whether you're a seasoned sales consultant or new to the industry, this episode is packed with actionable insights to help you master the art of follow-up. By focusing on relationship-building, you can ensure your customers are not only satisfied but also eager to refer others to you.
Don't miss out on these valuable tips and strategies—tune in now!
#CarSalesTraining #AutoSales #FollowUp #CustomerRelationships #SalesConsultant #CustomerTrust #AutoKnerdPodcast #AutomotiveSales #SalesStrategies #CarDealership #CustomerLoyalty
Jun 27, 2024
24 min



Jun 20, 2024
Jun 20, 2024
29 min
Welcome to the 17th episode of AutoKnerd! In this episode, we dive into the often-overlooked but incredibly important step of the automotive sales process: the delivery.
A great delivery is more than just handing over the keys—it's about creating a memorable experience that ensures the customer's happiness and sets the foundation for future loyalty. Join me as I explore why a thorough and thoughtful delivery process is crucial for both the customer and the dealership.
In this episode, you'll learn:
Importance of a Good Delivery: Understand why a smooth and detailed delivery process enhances customer satisfaction and fosters positive relationships.
Steps for a Successful Delivery: Discover the key steps to ensure a comprehensive and engaging delivery experience, from vehicle walkthroughs to personalized service.
Creating a Lasting Impression: Learn techniques to leave a lasting impression that encourages customers to return for future purchases and refer friends and family.
Benefits for the Dealership: Explore how an excellent delivery process can lead to repeat business, positive reviews, and increased customer loyalty.
Whether you're a seasoned sales consultant or new to the automotive industry, this episode is packed with actionable insights to help you elevate your delivery process and enhance customer satisfaction.
Don't miss out on these valuable tips—tune in now!
Jun 20, 2024
29 min



Jun 13, 2024
Jun 13, 2024
22 min
Welcome to the 16th episode of AutoKnerd! In this episode, we delve into the crucial final step of the automotive sales process: closing the deal.
I explore the fundamental differences between a salesperson and a sales consultant. While a salesperson might sell you anything for a paycheck, a true sales consultant strives to fulfill your needs and desires, all while aiming for maximum profit.
Join me as I break down the contrasting approaches to closing a car deal:
Salesperson Approach: Understand how traditional salespeople set up negotiations, often compromising their commission or the customer relationship by giving or taking away offers.
Sales Consultant Approach: Learn how a sales consultant counsels customers, listens to their needs and wants, and educates them on vehicle finances to set the stage for a zero-negotiation close, ensuring extreme customer satisfaction.
Discover the strategies and mindset that can transform your closing process, fostering long-term customer relationships and higher profits. Whether you're new to the industry or a seasoned pro, this episode is packed with insights to help you close deals more effectively and ethically.
Don't miss out on these valuable tips and techniques—tune in now!
Contact: Andrew@AutoKnerd.com
#CarSalesTraining #AutoSales #ClosingTechniques #SalesConsultant #CustomerSatisfaction #AutoKnerdPodcast #AutomotiveSales #SalesStrategies #CarDealership #SalesSuccess
Jun 13, 2024
22 min



Jun 6, 2024
Jun 6, 2024
19 min
In this episode of AutoKnerd, we explore a pivotal part of the automotive sales process: the test drive. 🚗
The test drive is more than just a spin around the block—it's a vital opportunity for customers to connect with the vehicle on a personal level. Join me as we dive into the best practices and techniques to ensure a successful and impactful test drive experience.
Here's what you'll learn in this episode:
Preparation: How to prepare the vehicle and set the stage for a smooth test drive.
Introduction: Tips for making a strong first impression and explaining the test drive process to the customer.
Feature Demonstration: Highlighting key features and functionalities before the customer gets behind the wheel.
Observation and Interaction: Engaging with the customer during the test drive to address their questions and gauge their impressions.
Whether you're a seasoned sales professional or new to the industry, this episode is packed with actionable insights to help you elevate your test drive presentations and enhance your customer interactions. Mastering the test drive can significantly increase your chances of closing the sale and building lasting customer relationships.
Don't miss out on these valuable tips and strategies—tune in now!👉 Watch on Youtube here: https://youtu.be/lMwoLWta1SU
#CarSalesTraining #TestDrive #AutoSales #CustomerExperience #SalesStrategies #CarDealership #AutomotiveSales #AutoKnerdPodcast #CarBuying #SalesSuccess
Jun 6, 2024
19 min



May 30, 2024
May 30, 2024
20 min
Video Podcast can be found here --->AutoKnerdWelcome back to AutoKnerd! In today's podcast, we're diving deep into a crucial aspect of the car sales process: the walk-around. 🚗
The walk-around is more than just showing a car to a potential buyer; it's a dynamic and interactive presentation that can make or break the sale. This process involves guiding the customer around the vehicle, highlighting key features, and demonstrating how the car meets their specific needs and desires. It’s about crafting a narrative that connects the vehicle’s features with the emotional and practical needs of the customer.
In this episode, I’ll walk you through the best practices and techniques to master this essential sales skill. We’ll cover everything from the initial preparation to the final impression, ensuring you leave a lasting impact on your customers.Whether you're a seasoned sales professional or new to the industry, this episode is packed with actionable insights to help you elevate your walk-around presentations and enhance your customer interactions. Mastering the walk-around can significantly increase your chances of closing the sale and building long-term customer relationships.I hope you enjoy! -Andrew Andrew@AutoKnerd.com
May 30, 2024
20 min



May 23, 2024
May 23, 2024
24 min
In our 13th episode of AutoKnerd, we dive deep into the essential practice of fact-finding in the car sales process. Discover why it's crucial for car sales consultants to invest significant time in asking questions and uncovering the unique needs and desires of each customer.
Join me as I explore how every need and desire is intricately tied to an emotion, and why understanding and tapping into these emotions can transform the sales experience. Learn how selling based on these emotional connections is far more effective than simply showcasing a vehicle and hoping for the best.
This episode is packed with insights and strategies to help you elevate your sales approach by prioritizing the customer's emotional journey. Don't miss out on these valuable tips to enhance your fact-finding skills and drive successful sales outcomes!YouTube Channel ---> Click Here
May 23, 2024
24 min

Get to know your host
Meet Andrew Sardone, the driving force behind AutoKnerd, a podcast dedicated to exploring the ins and outs of the automotive industry. With nearly two decades of experience in the automotive field, Andrew brings a wealth of knowledge and expertise to the table.
As a seasoned National/Regional Sales Trainer and Subject Matter Expert, Andrew has a proven track record of success in sales, customer satisfaction, and training. Specializing in topics such as ADAS, customer experience, automotive history, and electric vehicles, Andrew is passionate about sharing insights and facilitating engaging discussions that empower listeners to navigate the ever-evolving automotive landscape.
With a knack for live instruction and a talent for adapting learning to meet the needs of diverse audiences, Andrew is committed to providing valuable content that resonates with listeners of AutoKnerd.
Whether delivering in-person or virtual training sessions, Andrew excels in creating dynamic learning environments and leveraging innovative teaching methods to drive meaningful results.
Driven by a dedication to professional development, Andrew's career goal is to continue shaping the next generation of successful sales consultants through impactful training and mentorship.
Join Andrew Sardone on AutoKnerd as he explores the latest trends and insights in the automotive industry with knowledgeable and passionate guests
If you are looking to level up your teams automotive retail game please reach out autoknerd@gmail.com







